Rocket Science
Rocket Science is an Australian B2B tech marketing consultancy specialising in helping Managed Service Providers and technology companies optimise their marketing strategies to drive commercial growth. Melanie Johnstone has leveraged Numa's AI capabilities to handle complex technical analysis and creative brief development, dramatically increasing efficiency whilst enabling her consultancy to win major telecommunications and data centre infrastructure clients.
20+ hours
a month saved
Won major contracts
Client acquisition success
6-7 hours of work automated
Staff optimisation
“The investment in Numa has translated into real revenue opportunities—we now have the confidence and capacity to take on more clients and run more active projects simultaneously, all without draining our resources or compromising quality.”
"Numa is really easy to use—it's like having a virtual expert who is fully trained in how we do things. I think of it as our discrete superpower."
The Arcanum AI team have also shown us how much they care about our business, providing high-touch service when needed, rather than just delivering a software platform.
The Problem
Time-intensive technical analysis limiting growth potential
Rocket Science faced significant challenges with time-consuming technical analysis when pitching for complex digital infrastructure and networking projects. Manual research and understanding of intricate technical requirements was absorbing 20+ hours monthly, limiting capacity for strategic work and business development. Creating sophisticated strategy assessments and creative briefs required extensive manual effort, with tasks taking 6-7 hours that could otherwise be allocated to high-value consulting activities. The consultancy needed to scale their analytical capabilities without compromising the quality of insights that differentiate their approach in the competitive B2B tech marketing space.
Key objectives
Automate technical analysis and creative development processes
Streamline understanding of complex technical projects to enable confident client pitching
Develop sophisticated strategy assessments and online evaluations efficiently
Reduce time spent on creative briefs and administrative tasks
Results
- Complex technical project analysis enabling successful pitches to major infrastructure clients
- Automated creation of 25-question online strategy assessments with 80% accuracy
- Streamlined creative brief development and task management
- Advanced prompting capabilities for sophisticated strategic applications
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