Tea Leaf t
T leaf t is New Zealand's most trusted tea company, specialising in premium teas and infusions sourced globally with a focus on quality and wellness. John van Gorp has leveraged Numa's AI capabilities to create sophisticated marketing assets in-house, dramatically reducing development costs whilst building a branded advent calendar that enhances customer engagement during their key Christmas tea season.
$10,000+
Development cost savings
6 months → weeks
Project timeline
100% in-house
Marketing asset creation capability
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The Problem
Expensive marketing development limiting seasonal campaigns
T Leaf T struggled to create custom digital marketing assets for seasonal campaigns, especially during the critical Christmas period. Branded interactive calendars required costly external development (from $10,000) and long six-month timelines, which were impractical without in-house technical expertise. As a result, innovative seasonal campaigns to showcase their premium Christmas tea range and drive customer engagement were limited during peak sales periods.
Key objectives
Create branded marketing assets to drive seasonal engagement
Develop sophisticated interactive marketing calendar in-house without external agencies
Build internal technical capabilities for future marketing initiatives
Reduce development costs whilst maintaining professional brand presentation
Solution
Building In-House, AI-Powered Marketing Capabilities
Create branded marketing assets to drive seasonal engagement
Develop sophisticated interactive marketing calendar in-house without external agencies
Build internal technical capabilities for future marketing initiatives
Reduce development costs whilst maintaining professional brand presentation
AI-Powered Marketing Development with Numa
Complete branded advent calendar with 24 interactive elements showcasing tea products
Full technical solution including HTML, CSS, JavaScript, and application logic
Advanced prompting guidance to develop in-house marketing creation skills
Professional marketing asset aligned with premium brand positioning
Results
AI-powered marketing development with Numa
Dramatic cost reduction
Saved over $10,000 on branded calendar development that would have required external marketing agencies.
Enhanced seasonal marketing
Created sophisticated interactive advent calendar to showcase Christmas tea collection and drive customer engagement
Internal capability building
Developed technical skills enabling future in-house marketing asset creation.
Professional brand outcomes
Delivered complex, fully-functional branded marketing tool maintaining premium positioning.
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